Dinner Market

Posted on July 2nd, 2009
Article posted by SF Examiner Printable Copy

The Dinner Market met all my expectations and more. I was so shocked and thrilled by the enormous turn out of attendees. All my friends of course were there and some of my family, but truly 800 other folks showed up with baskets in hand holding all their plates and utensils. The 100 foot long table flanked with 160 chairs filled up before the market opened. People draped sweaters and jackets to save seats. Everyone seemed to be apart of a group and if they were not they quickly found friends and acquaintances that were welcoming. The wineries were pouring wine and selling bottles as quickly as they could manage. When the market opened at 6PM I was still moving at lighting speed, checking off the tasks in my head. Mark looked at me and said, “You look stressed, start having a good time.” He was right, and I did. I walked away from our booth that was manned by our daughter and friends and took a picture of each vendor in their own booths. Everyone looked fantastic. All the booths were wonderfully decorated and the food was stunning.

Farmers Market

Then the crowd descended. I could not have imagined the number of people who were dreaming of this kind of event. The people of Santa Cruz have been longing to gather in a casual and comfortable setting like this on a summer evening and eat together.

I looked over at a group of my friends, they had no where to sit. I told them to grab all the tables from the courtyard. Together with their children they carried all the tables and chairs and set them up. People crowed around the tables, the Klezmer band arrived and got going. Music started pouring out over the crowd, people started dancing. The vendors were selling food as fast as their hands and arms could serve it up.

Framers Market

I feared that people would be unhappy with how crowded the event was, but every time I looked up people were smiling. As we were dishing out French fries, quiche and cupcakes, people were happy and complimentary. They were inquiring when we would do this again, even before they had their food. One friend asked if we would do it every weekend. I asked “Do you think people would come every weekend?”

He said, “I would.”

I loved The Dinner Market, I would love to do it again. People have been calling and emailing me all week with compliments and suggestions. I love that they want to be apart of it, part of the creative process.

Farmers Market

The idea that I hatched one afternoon reading Gourmet Magazine while I ate my lunch turned out to be one of the most exciting art projects I have done in a long time. It is impossible to paint a painting twice and have it be the same. Next time it will be different, I don’t know exactly what it will be. I was thinking a Mexican theme Dinner Market ,with vendors selling tamales, pozole, tortilla soup and enchiladas. Or maybe a Breakfast Market, warm coffee with barbqued sausages,pancakes, frittata, mountains of cinnamon rolls and warm blueberry muffins, sound tempting?

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Restaurants, caterers and organic farmers come together to host "Dinner Market"

Posted on June 16th, 2009



By Joel Hersch
Posted: 06/15/2009 01:30:47 AM PDT

SANTA CRUZ -- After the sun goes down in the small town of Dordogne, France, the community gathers in the town square for the Night Market, the townspeople sit together and enjoy dinner, music and each other.

Now Kelly Sanchez, owner of Kelly's French Bakery on the Westside, is sponsoring Santa Cruz's first "Dinner Market."

Sanchez coordinated 11 local restaurants, organic farmers and caterers to each bring one or two entrees. Admission is free, Sanchez said.

All people have to pay for is the dinner. The aim of the Dinner Market is to bring the community together to enjoy the summer.

The hosts will set up a 100-foot-long table and chairs so people can have dinner and enjoy wine from Vino Tabi, Sones and the Santa Cruz Mountain Wineries.

"We've also requested that people bring their own plates, silverware and glasses to cut down on trash and make it a green event," Sanchez said. "In France their night market features local food so we decided to follow suit and serve coastal California regional food."

An array of prepared dinners and drinks will be sold at individual stands, Sanchez said.

The local band Kelzjazz will play from 7-8:30 p.m.

Rich Everett of Everett Family Farm in Bonny Doon looks forward to participating in the event.

"We've never done anything as innovative as this, Everett said. "It's going to be a great community event ."

The Everett Family Farm will provide mixed organic salad with goat cheese, apple vinegar dressing and curried deviled eggs.

"We really appreciate Kelly and Mike Sanchez for getting everyone together for this event."

Participating businesses are excited to collaborate for the Dinner Market and try something new.

"This is a first time venture for all of us," said Kim Santia, owner of Feast for a King Catering, which will provide rosemary chicken and grilled artichokes. "It's going to be a sort of out-in-the-field kind of dinner with a familial atmosphere. The bigger the turn out the more fun it's going to be."

Sanchez encourages people to come enjoy the food, friends and atmosphere.

"This is the very first Dinner Market we are doing," Sanchez said. "If it takes off we will definitely do it again."

Dinner Market Poster